Voice of the Customer: What It Is and Why It Matters
Learn what voice of the customer is, why it matters for brands, and how reviews, social listening, and unified feedback help drive trust, insight, and revenue.
ICUC SocialFebruary 12, 2026
Blog
Browse all 95 articles in this category
How to Demonstrate ROI of Community Management
Customers praise your brand in Discord one minute, flag bugs on Reddit the next, and expect a meaningful response yesterday. Those conversations fuel retention,
ICUC SocialOctober 29, 2025
The Complete Guide to Social Media Audience Analysis
Discover the importance of Social Media Audience Analysis and how to perform one to create more effective marketing campaigns.
ICUC SocialOctober 23, 2025
Social media playbook: A complete guide for enterprise brands
A social media playbook acts as a guide to executing your strategy for the best results. Learn more and how to create one in this guide.
ICUC SocialSeptember 25, 2025
How to Improve Online Customer Service
How to Improve Online Customer Service: 8 Strategies Customers’ expectations have drastically evolved. Online shoppers and digital consumers expect quick, perso
ICUC SocialAugust 27, 2025
Top 10 Benefits of Hiring a Social Media Agency
Top 10 Benefits of Hiring a Social Media Agency Keeping social channels active and effective can quickly consume more hours than most marketing teams have to sp
ICUC SocialAugust 22, 2025
What Is a Social Media Agency? | ICUC
What Is a Social Media Agency and How to Choose the Right One? What is a social media agency? These specialized marketing partners handle the complex work of bu
ICUC SocialJuly 31, 2025
Guide to X (Twitter) Communities for Brands
Guide to X (Twitter) Communities for Brands Social media is no longer just about broadcasting your message and hoping it lands with your target audience. Instea
ICUC SocialJuly 10, 2025
Social Listening in Pharma
Social media use in the healthcare marketing sector saw a large uptick in 2021. Needing a way to track and measure new audience behavior, pharma brands have tur
ICUCJune 20, 2025
Why Community Management Grows Online Communities | ICUC
Growing an online community is essential to build a strong online presence among your target audience. Find out how community management can help you grow an en
ICUC SocialJune 12, 2025
What is Decentralized Social Media?
The term decentralized social media has been a hot topic in recent times, but what exactly is it and how will it affect your social media strategy? Before we ge
ICUC SocialJune 5, 2025
Bluesky Strategy: A Guide for Brands
Bluesky has emerged as one of the fastest-growing social media platforms in recent years. The platform’s user base has expanded to 32 million, and U.S. site tra
ICUC SocialMay 30, 2025
ChatGPT Social Media Impact
ChatGPT is an exciting tool with the potential to shift the way businesses approach copy and content creation as it relates to social media.
ICUC SocialMay 29, 2025
How to Create a Social Media Marketing Strategy
An intentional and well-crafted social media marketing strategy is no longer optional for businesses–it’s essential. Brands looking to build brand awareness, en
ICUC SocialMay 29, 2025
What Is Social Listening and Why Does It Matter?
Learn about social listening and how it can help businesses understand their customers. Get practical tips for leveraging social listening.
ICUC SocialMay 23, 2025
Understanding pharma’s trust paradox: The role of social listening and strategic engagement
In 2024, the pharma industry found itself with a growing “trust paradox.” While innovations like gene therapies and rare disease treatments were being celebrate
ICUC SocialMay 20, 2025
How to Measure Social Media Success: Metrics & Best Practices
Feeling confused and overwhelmed by your social media dashboard? Don’t worry – we understand your frustrations. With social channels adding new analytic measure
ICUCMay 15, 2025
What Is Threads on Instagram? A Comprehensive Guide
Instagram Threads gained 70 million users in its first two days. Find out how to join the platform and leverage it for your brand.
ICUCMay 2, 2025
How to Create a Winning TikTok Engagement Strategy for Brands
In today’s social media world, a robust TikTok engagement strategy is no longer optional—it’s essential. With TikTok boasting over 1 billion active users worldw
ICUC SocialApril 30, 2025
Social Media Crisis Management: Turning Challenges into Opportunities
The role of social media crisis management is key to not only preparing for the worst but handling any potential crisis with confidence.
ICUC SocialApril 22, 2025
AI Content on Social Media: Best 2025 Tools and Ethical Impact
AI Content on Social Media: Best 2025 Tools and Ethical Impact Artificial intelligence (AI) continues to be a trending topic in our lives as it reshapes the way
ICUC SocialApril 8, 2025
How Gen Z Uses Social Media
Gen Z grew up in a world where social media isn’t just part of life. It is life. The Gen Z generation (born 1996 to mid-2000s) is reshaping how brands connect w
ICUC SocialMarch 25, 2025
10 Social Media Trends 2025: Predictions per Platform & Solutions
Social media trends move fast. In 2025, we’ll see seismic digital shifts and lightning-speed changes. Brands that want to stay competitive can’t afford to be pa
ICUC SocialFebruary 20, 2025
Your Complete Social Media Holidays 2025 Calendar
Boost your brand’s social media strategy with our Social Media Holidays 2024 Calendar and plan engaging campaigns for maximum impact.
ICUC SocialJanuary 26, 2025
How to Manage Facebook Communities for Business Growth
As businesses are seeking new opportunities to reach and engage with their customers, platforms like Facebook have become an essential part of their strategies.
ICUC SocialJanuary 8, 2025
LinkedIn Community Guide For Business
LinkedIn has evolved into the leading global professional network, becoming a powerful tool for businesses worldwide. With its robust features, LinkedIn provide
ICUC SocialDecember 7, 2024
YouTube Content Moderation: A Comprehensive Overview
Explore YouTube’s content moderation practices, policies, and challenges. Learn how the platform balances free expression with user safety.
ICUC SocialOctober 31, 2024
TikTok Trends: How to Find and Create Them
Explore strategies to spot, adopt, and customize TikTok trends for your business. Uncover do’s and don’ts for a successful TikTok presence.
Caroline BrissetOctober 22, 2024
How to Deal With Negative Comments on Social Media
Learn effective strategies to handle negative social media comments. Explore swift responses and personalized solutions for successful interactions online.
Caroline BrissetOctober 16, 2024
How to Protect Brand Safety on Social Media During Elections
Learn how to safeguard your brand during the 2024 election. Get key social media strategies & stay ahead in a dynamic landscape.
ICUC SocialOctober 7, 2024
TikTok Statistics and Benchmarks To Track In 2025
Explore TikTok benchmarks for 2024 to enhance brand trust, engagement, and narrative. Gain valuable insights for a strategic approach.
ICUC SocialSeptember 25, 2024
Understanding the Influence of Social Media Bots
Discover the influence of social media bots, how they work, patterns they follow, case studies, and future trends in the industry.
Caroline BrissetSeptember 17, 2024
X’s (Twitter’s) New Subscription Models & Fee
Uncover the exclusive features of X’s new subscription models, and learn how to apply them to elevate your community management and boost conversions.
Caroline BrissetSeptember 12, 2024
TikTok Content Moderation: Policies and Practices Explained
Explore TikTok’s content moderation strategies, community guidelines & AI-driven tools. Learn how the platform balances creativity with user safety.
ICUC SocialSeptember 4, 2024
Why It Is Important To Track X (Twitter) Mentions For Your Brand
Tracking X (Twitter) mentions is an important part of an effective social strategy and provides valuable data to improve your brand.
ICUC SocialAugust 28, 2024
The Benefits of Online Reputation Management
Discover the power of Online Reputation Management for customer retention, increased trust, increased revenue, and more.
Caroline BrissetJuly 23, 2024
Meta Subscription and Social Media Management
Meta Subscription offers account verification, proactive protection, and increased visibility for brands. Learn more about features and pricing.
ICUC SocialJuly 8, 2024
How To Have Effective Customer Feedback Management
Learn effective customer feedback management strategies to improve customer satisfaction, brand reputation, and decision-making.
Caroline BrissetJune 27, 2024
How to Create a B2B Social Media Strategy
Elevate your B2B Social Media Strategy with our comprehensive guide, trends, case studies, and best practices to improve your branding & reach.
ICUC SocialJune 18, 2024
Data-Driven Success: How B2B Social Listening Can Inform Decision-Making
B2B social listening can help you keep up with all online conversations, messages, and content to refine your strategy & make easy, informed decisions.
Caroline BrissetJune 11, 2024
Creating Engaging Social Media Questions for Higher Reach and Interaction
Learn to craft engaging social media questions, boost interaction, and explore real-life examples in our most recent blog.
Sarah MillsJune 6, 2024
The Rise of AI Social Media Influencers
Explore the transformative world of AI Influencers, including how they operate, and the benefits, challenges & case studies of famous influencers.
ICUC SocialMay 29, 2024
How Social Media Affects International Business
Discover the impact of social media on global business and explore its implications for international markets.
ICUC SocialMay 16, 2024
From Local to Global: Transforming Your Brand with International Social Media Marketing
Building an international social media marketing strategy can help your brand grow & connect with diverse audiences globally.
Caroline BrissetApril 23, 2024
Crafting a Comprehensive Global Social Media Strategy for Your Business
Learn how to craft a global social media strategy to drive growth and reach a wider audience with our comprehensive guide.
Caroline BrissetApril 17, 2024
How To Craft a Winning Pinterest Social Media Strategy
Discover how to create a Pinterest strategy for social media marketing success. Learn techniques & best practices in our complete guide.
ICUC SocialApril 4, 2024
Storytelling With Snapchat Social Media Strategy
Discover the power of visual storytelling with Snapchat and effective social media strategies to engage and elevate your brand presence.
Caroline BrissetMarch 27, 2024
Creating a Facebook Content Strategy: A Comprehensive Guide
Master the art of Facebook content strategy with our comprehensive guide, including proven tactics to optimize reach, engagement & conversion.
Caroline BrissetMarch 22, 2024
Why Social Listening on Facebook Matters: A Guide to Boosting Your Brand Awareness
Learn how to effectively monitor, analyze, and respond to online conversations related to your brand or industry on Facebook.
Caroline BrissetMarch 13, 2024
Unlocking the Power of Twitter (X) Social Listening
Learn how to use Twitter (X) for social listening. Discover effective strategies and tools to monitor conversations and improve engagement.
Caroline BrissetMarch 8, 2024
LinkedIn Content Moderation: Tips and Best Practices for Effective Management
Discover the best practices for your LinkedIn content moderation strategy. Learn key guidelines and tools to help you get there.
Sarah MillsFebruary 8, 2024
What Is Consumer Insight & How To Use It
Consumer insight enables brands to gain a deeper understanding of how their audience thinks and feels. Learn how to gather & harness them here.
Caroline BrissetFebruary 2, 2024
Exploring the Impact of Social Media Globalization on Businesses
Uncover how social media globalization impacts businesses worldwide, revealing opportunities & challenges for adapting to the digital landscape.
Caroline BrissetJanuary 29, 2024
Maintaining a Strong Reputation: How Social Media Compliance Monitoring Safeguards Your Brand
Learn how social media compliance can help safeguard brand reputation, reduce legal risks & improve trust and loyalty from customers.
ICUC SocialJanuary 23, 2024
How to Create a Winning Strategy for International Social Media
Learn how to craft a winning international social media strategy to expand your reach and drive global engagement.
Caroline BrissetNovember 29, 2023
Unleash Your Social Media Potential: Expert Tips for a Successful Audit
Social media audits help brands understand how their content is performing & where to focus their efforts next. Learn how to perform one here.
Caroline BrissetNovember 8, 2023
Ideas for Branded Content On Instagram
Discover new ideas for branded content on Instagram to boost engagement, build brand awareness, and connect with your target audience.
Caroline BrissetOctober 18, 2023
Paid Ad Comment Moderation Best Practices
Ad comment moderation can keep your paid ads safe and free of trolls and spammers. Learn the best practices for Facebook, Instagram & X.
Caroline BrissetOctober 10, 2023
Impact of Social Media On the Entertainment Industry
Social media has transformed the entertainment industry and created new opportunities to connect with fans, build brand awareness & increase revenue.
Caroline BrissetOctober 4, 2023
12 Effective Ways to Protect Your Social Media Accounts
Learn how to protect your social media accounts & the most common ways hackers put you and your information at risk.
Caroline BrissetSeptember 20, 2023
What is a Social Media Moderator?
A social media moderator monitors & manages user-generated content across social media. Learn more about what they do and why you need one.
Caroline BrissetSeptember 12, 2023
How To Perform A Social Media Competitive Analysis
Learn how to perform a social media competitive analysis to stay ahead of your competitors in the digital age.
Caroline BrissetAugust 29, 2023
Guide To Social Media Content Creation
Discover the ultimate guide to crafting engaging social media content that captivates your audience and drives online success.
Caroline BrissetAugust 22, 2023
How To Use Social Media Insights To Improve Your Business
Learn how to use social media insights to improve your business, including specific metrics to track and how to use them in your strategy.
Caroline BrissetAugust 9, 2023
What is Brand Monitoring? And Why It Matters
Brand monitoring can provide valuable insights into how people view your brand in an organic context. Learn what you should be tracking here.
Quraisha MahomedJuly 27, 2023
6 Benefits of Social Media in the Hospitality Industry
Discover the top benefits of social media in the hospitality industry including better customer engagement and more leads & bookings.
Caroline BrissetJuly 20, 2023
Importance of Social Listening on LinkedIn
Discover the power of social listening on LinkedIn, and learn how to monitor conversations and track competitors and industry trends for your business.
Quraisha MahomedJune 27, 2023
What is Consumer Insight? Definitions & Examples
Discover the importance of consumer insights to gain a deeper understanding of customer behavior and strengthen your social strategy.
Elizabeth AllenJune 21, 2023
The Importance of Brand Reputation Management
Learn about the crucial role of brand reputation management in today’s business landscape and how it can make or break a company’s success.
Caroline BrissetJune 14, 2023
How is Social Media Used in The Retail Industry?
Discover how retail brands use social media to drive engagement and sales, including their top tools and strategies to get there.
Caroline BrissetJune 6, 2023
Planning Your YouTube Social Media Strategy
Learn why having a social media strategy for YouTube is a must and how to plan and maximize this strategy for your brand.
Elizabeth AllenMay 30, 2023
Pharma Social Media: Guidelines for Compliance
Discover the guidelines for pharma social media compliance and how to navigate the regulatory landscape on social media.
Caroline BrissetMay 12, 2023
What Is Social Media Monitoring?
Discover what social media monitoring is and why monitoring your social media presence is crucial for brands and businesses.
Caroline BrissetMay 3, 2023
Why You Need Reddit Social Media Management
Learn how Reddit social media management can help you build brand awareness, connect with your community, generate leads, and more.
Elizabeth AllenApril 19, 2023
Social Media Conferences to Attend in 2024
Discover the upcoming Social Media Conferences to attend in 2024 and unlock the strategies to get the most out of these events.
Caroline BrissetApril 12, 2023
Meta Verified: How Paid Verification Could Impact Social Media
Find out how meta paid verification could impact social media and your brand with Meta Verified for Facebook and Instagram.
ICUCApril 5, 2023
What is Community Management? Understanding the Key Concepts and Strategies
Discover the importance of building and maintaining an engaged and active community in this guide to community management.
Caroline BrissetMarch 29, 2023
How Can Social Media Listening Increase Customer Advocacy?
Social media listening is the #1 tool to fine-tune and personalize the customer experience to build loyal customers and customer advocacy.
Elizabeth AllenMarch 15, 2023
What is AI in Social Media and How To Use It
Learn about the role of Artificial Intelligence in social media and how to leverage it for your business, including benefits and recommendations.
Caroline BrissetMarch 8, 2023
TikTok Community Management: Everything You Need to Know
TikTok Community Management is the process of building a TikTok community for your brand through active participation of engagement and interaction.
ICUCFebruary 14, 2023
How an NFT and Brand Can Work Together
Brands and NFTs work together to create meaningful digital experiences and instant recognition across channels.
Caroline BrissetFebruary 8, 2023
Social Media Trends 2024: AI’s Impact on Platforms
The top social media trends for 2024, what they mean for your business, and how you can make the most of them.
Elizabeth AllenJanuary 31, 2023
The Complete Guide on How to Build an NFT Community
NFT communities allow you to connect with and support like-minded members & brands like never before. Learn exactly how to build an NFT community here.
Caroline BrissetJanuary 19, 2023
Social Media Crisis Management: What It Is and How to Build Your Strategy
A social media crisis management plan is essential to avoid any potential risks that could negatively impact brand perception.
Elizabeth AllenJanuary 12, 2023
The Rise of Social Media Pharmacovigilance
Adding social media to your pharmacovigilance efforts offers an opportunity to gather more data from more users than ever before.
Jan CreweJanuary 9, 2023
How Are Brands Using NFTs in Their Marketing Strategy?
Learn how big brands are leveraging NFTs in their marketing strategies to increase brand awareness including examples, challenges, and risks.
Quraisha MahomedJanuary 5, 2023
An X (Twitter) Timeline for Brands
The journey that is Twitter + Elon Musk ensues and it appears no brand is immune to the resulting challenges. Understand the full timeline.
ICUCNovember 21, 2022
How to Leverage TikTok for Social Listening
TikTok social listening is an essential tool to understand, attract, and retain both new and loyal customers.
Quraisha MahomedNovember 21, 2022
How Brands Can Win at 360-degree Customer Service
Fast. Informative. Human. Everywhere. These are the four tenets of online customer service today. If you can elevate your brand’s game in these areas, customers
Jay BaerOctober 20, 2022
Pharma Social Media Strategy: The Complete Guide
What is the role of social media in pharmaceutical industries? Learn the best ways to manage your pharma social media strategy in compliance with industry regul
Caroline BrissetOctober 14, 2022
Community Manager vs Social Media Manager
What’s the Difference Between a Community Manager and a Social Media Manager? Click here to learn more by reading this article.
Jan CreweAugust 30, 2022
Top Community Management Metrics for Your Brand
Community managers are the experts on their brand’s online audience. They seamlessly connect the brand with their audience to create a community and relationshi
Jan CreweAugust 30, 2022
Should Your Brand Outsource Community Management
Community management is now an expectation from customers. It’s the perfect opportunity to connect with them. If customers have a positive experience, they’ll d
Caroline BrissetAugust 30, 2022
Best Practices for Social Media Listening
The process of monitoring online conversations and collecting data from different social media networks is called social media listening. The best approach? Kno
Caroline BrissetJuly 29, 2022
Overcoming the Challenges of Audio Moderation
Audio moderation is social media and digital moderation specific to audio and video, or any sound that flows through channels, such as TikTok and Facebook Live
Caroline BrissetJuly 27, 2022