ICUC Social

Pharmaceutical Social Media Agency Management Services

Build trust with compliant pharma social media

Turn high-risk social channels into community-building opportunities. ICUC pharma social media agency helps brands monitor safety signals, ensure compliance, and scale globally.

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Pharma and Healthcare
AvanirBayerCelgeneUCB

Real-time, compliance-first social media care for pharma brands

Managing conversations while navigating oversight from the FDA, FTC, and state agencies can be overwhelming for in-house teams, especially when patients, caregivers, healthcare professionals, and regulators are online around the clock. ICUC's digital marketing services provide regulated-industry specialists with over 22 years of experience and live, multilingual agents to transform pharmaceutical social media from a high-risk challenge into a secure, insight-rich channel.

Overcome pharma's social media challenges with ICUC

Always-on protection for patients and brands

Always-on protection for patients and brands

Safety concerns can arise at any time. ICUC's 24/7 command center monitors every mention, DM, and comment to verify adverse events quickly, remove misinformation, and flag sensitive conversations. Customers stay informed, regulators are satisfied, and your brand remains trusted.

Stay compliant in a regulated environment

Stay compliant in a regulated environment

Pharma rules are costly to follow, but so are fines for non-compliance. ICUC reviews every interaction for FDA fair balance, MedDRA coding, and SOP alignment. We also document all activity in searchable archives to protect your brand from costly compliance issues and ensure audit-readiness.

Built for the pharmaceutical industry

Built for the pharmaceutical industry

From MLR approvals to physician roundtables, ICUC understands the nuances of pharma marketing. Our specialists are knowledgeable about HIPAA, privacy protocols, and HCP etiquette, ensuring that campaigns and community conversations run smoothly and compliantly.

Scale global engagement with multilingual expertise

Scale global engagement with multilingual expertise

The ability to communicate with anyone in need of pharmaceutical guidance is crucial. ICUC's team works in 52+ languages, moderating and engaging patients worldwide. This ensures your brand is understood, trusted, and compliant across every region you serve.

Turn social listening into smarter decision-making

Turn social listening into smarter decision-making

ICUC's real-time social listening uncovers side-effect chatter, KOL sentiment, and competitor activity before traditional market research is conducted. Our dashboards deliver actionable insights for clinical, safety, and brand teams to react with speed and precision.

Build patient trust through community engagement

Build patient trust through community engagement

ICUC responds promptly to comments and reviews, tailoring your tone and approach to suit the specific forums, caregiver groups, or rare disease communities. We transform complex science into humanized, meaningful conversations that foster trust and cultivate lasting connections.

Pharma Marketing Services

What success looks like with ICUC

  • checkmarkEnhanced social presence through AI innovations and human expertise.
  • checkmarkDedicated pods for your brand, not rotating crews.
  • checkmarkMore than two sets of eyes on every post for higher quality.
  • checkmarkSocial media management with faster response SLAs and 24/7 coverage.
  • checkmarkOperational rigor, reporting, monitoring, and leadership oversight.

Why ICUC?

With ICUC

  • Actionable insights from real-time pharma social listening and reporting
  • Consistent brand voice with dedicated specialists on your accounts
  • 24/7 coverage to protect patients and your brand reputation around the clock
  • A trusted partner with deep pharma knowledge and an always-on approach

Without ICUC

  • Missed adverse events from one-pass or inconsistent moderation
  • Reporting gaps that leave you unprepared for audits or inspections
  • Limited visibility into brand health and market response
  • Fragmented or rotating teams that don't understand pharma
Case Study Background
Pharma Icon
CASE STUDY

Streamlining Brand Safety With a European Pharma Provider

A large pharma conglomerate reached out to ICUC to standardize its process for monitoring drug brand safety for 90+ medications worldwide. With 24/7 pharmacovigilance coverage and comprehensive AI-powered data collection, ICUC has uncovered more than 2,000 adverse events annually—and achieved 100% audit scores from the brand's pharmacovigilance team.

90%

Lines of business
contacts

2,000+

AEs reported
annually

100%

Audit scores from
the brand's pharmacovigilance team

Frequently Asked Questions

Pharmacovigilance (PV) is the science of monitoring drug safety and detecting adverse events (AEs). On social, that means scanning every comment, post, review, and message where your product is mentioned—and taking action immediately to protect patients and remain compliant with regulatory standards.

ICUC operates around the clock with pharmacovigilance-trained teams monitoring social channels, user reviews, forums, and more. Our 24/7 global teams ensure no AE goes unnoticed—and nothing falls through the cracks.

Absolutely. ICUC's processes integrate seamlessly with your MLR workflow. We know how to prepare content for review, track revisions, and ensure every reply meets regulatory requirements.

ICUC reports all categories of adverse events—from mild side effects to serious medical events—based on FDA, EMA, or other regional regulatory guidelines. We log each event, flag it for immediate review, and ensure it's reported to your pharmacovigilance team.

ICUC's global teams are fluent in 50+ languages. We provide real-time monitoring, moderation, and pharmacovigilance coverage across regions—ensuring your brand stays compliant and connected with patients worldwide.

Social listening is the practice of tracking brand mentions, conversations, and sentiment across social media. For pharma, it means uncovering patient needs, spotting emerging issues early, and informing smarter marketing decisions—while maintaining compliance.

Yes. ICUC can integrate with most pharmacovigilance platforms and reporting tools. We work with your team to ensure seamless data flow and full transparency.

ICUC's AI-powered tools and trained teams detect potential AEs in real time. Events are immediately escalated to your pharmacovigilance team—often within minutes of detection.

ICUC isn't just a social media agency—we're pharma specialists. We understand MLR processes, FDA regulations, pharmacovigilance protocols, and HCP engagement. We provide dedicated pods (not rotating teams), 24/7 coverage, and a proven track record with the world's largest pharmaceutical brands.

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