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Excellent hospitality creates valuable memories

Whether you're an airline, global hotel chain, cruise line, or travel agency, you know how quickly guest expectations can shift. With 22+ years in hospitality and tourism social media, ICUC delivers the responsiveness, expertise, and scalability you need.

Our customer reviews and ratings services strengthen your online reputation, while our social media strategy services boost visibility and engagement. We ensure every inquiry, comment, and review is addressed, day or night. Turn interactions into experiences that build loyalty and drive bookings.

How ICUC can help your hospitality business's social media

24 hours

Keep up with the 24/7 nature of tourism

Guests expect immediate answers, whether they're booking a trip, asking questions, or sharing feedback. ICUC's hospitality social media management team is always on. Through proactive social listening, we track conversations about your brand and its competitors in real time. Our full-service digital customer care offers continuous coverage, even on holidays, ensuring your brand remains responsive and your guests are delighted.

Enhanced Customer Engagement

Build loyalty with meaningful conversation

Show your customers you truly understand their needs. With ICUC's hospitality-focused social media audience insights, our teams leverage advanced AI tools to measure, analyze, and track guest interactions. Whether it's a promotional campaign or a crisis response, we deliver critical insights, ranging from broad sentiment trends to detailed audience demographics. We'll help you build lasting customer loyalty.

Improved Lead Generation

Surprise and delight guests

Through proactive social listening and user-generated content (UGC) strategies, our team helps you optimize every moment of the customer journey. Discover the ideal opportunities for those unforgettable, above-and-beyond experiences. Elevate your brand from good to great by building advocacy and word-of-mouth programs that foster genuine loyalty and trust.

Higher Conversion Rates

Manage reviews to protect your brand

In hospitality, every review matters. ICUC's customer review and ratings services ensure prompt, professional responses in your guest's language, on their preferred channel. From local spots to global chains, we manage reviews in every language, 24/7, turning feedback into stronger relationships and more bookings.

Travel and Tourism Marketing Services

What success looks like for your hospitality brand on social media with ICUC

  • Increased direct bookings from engaged social audiences.
  • Enhanced guest satisfaction through timely responses.
  • Higher ratings and positive online customer reviews.
  • Improved brand loyalty with memorable guest experiences.
  • Clear competitive insights driving content innovation.
  • Reduced impact of negative feedback on brand reputation.
  • Strengthened guest relationships, boosting repeat visits.

Why ICUC?

With ICUC

  • Build vibrant, engaged communities that foster loyalty.
  • Leverage industry-leading, human-centric technology.
  • Access actionable insights from comprehensive audience and competitor analysis.
  • Maintain a consistent, engaging brand voice across all platforms.

Without ICUC

  • Gaps in customer responsiveness.
  • Inconsistent brand voice and messaging.
  • Lack of critical insights into guest preferences and market trends.
  • Missed opportunities to capture lasting customer loyalty.
Case Study 1
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CASE STUDY
How Kimpton Hotels and restaurants partnered with ICUC to manage social media presence

Kimpton Hotels and restaurants partnered with ICUC to manage their bustling social media presence, including TikTok, with full-spectrum support. Thanks to ICUC's 24/7 coverage, every guest interaction was thoughtfully handled, day and night.

↗︎ 100% Managed follower engagement across all channels

↗︎ 400+Delivered personalized moments of surprise and delight to followers

Social media platforms supported

Engaging on the right platforms is critical; missteps can limit your reach. ICUC offers specialized hospitality support across key channels:

TikTok

Engage travelers with dynamic, continuous content.

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Facebook

Strengthen guest relationships and brand reach.

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Google
Business

Maximize local visibility and reviews.

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Yelp

Gain valuable insights, and manage brand perception.

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Tripadvisor

Manage reviews, and enhance guest confidence.

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X (Twitter)

Connect swiftly, and retain new audiences.

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Frequently Asked Questions

ICUC uniquely combines advanced technology with human-led moderation and insights, delivering personalized engagement that truly resonates with hospitality guests.

Hospitality brands utilize social media to showcase their offerings, respond promptly to guest inquiries, foster customer loyalty, and attract new bookings through targeted promotions.

Yes, strategic social media management for hospitality increases visibility, drives loyalty, boosts bookings, and delivers valuable insights to help your business grow.

Yes, because social media never sleeps. And neither do we. Our social media coverage is 24 hours a day, 7 days a week, 365 days a year. We diligently protect reputation, nurture growing communities and manage social conversations for every single one of your guests—even while you sleep.

It’s no secret that as an agency, some clients take priority over others. That doesn’t mean that each client isn’t important to your firm. We’ll scale your team to ensure every client’s social platforms are moderated, managed and protected as diligently as the next. No need to choose.

As a Social Media Management Agency we know that content spikes are inevitable. Trust our global team of experts to scale according to your needs—with zero reduction in quality standards.

Yes. By using ICUC as an extension of your team, you can offer your clients social media management without hiring more staff or straining your existing team. This frees you up to do the creative and innovative work your agency is best at.

Our pricing model is based on several variables:
- What volume of content do you need ICUC to manage?
- What kind of response time (SLA) are you looking for?
- What channels does ICUC need to manage?
- Are responses scripted or unique based on situations?
- Do you need publishing/scheduling services?
- What are your goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started.

Book a Free Consultation

Let’s Turn Interactions Into Growth.