ICUC Social

Hospitality Social Media Management Agency

Turn passing travelers into loyal guests with ICUC

A stunning destination means nothing without the right buzz. Our 24/7 hospitality social media agency is here to drive brand awareness, connect travelers to your best experiences, and transform booking numbers.

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Hospitality and Tourism
Visit CaliforniaKimptonWyndhamIHG

Excellent hospitality creates valuable memories

In today's rapidly evolving digital landscape, hospitality brands face a unique set of challenges: maintaining a consistent and engaging online presence across multiple platforms, managing reviews and reputation around the clock, and creating a seamless brand experience that turns one-time visitors into lifelong advocates.

ICUC specializes in comprehensive hospitality social media management, helping hotels, resorts, and travel brands build meaningful connections with their guests. Our global team of community managers brings unparalleled expertise to every client, combining industry best practices with tailored strategies designed to elevate your hospitality brand to new heights.

ICUC for Hospitality & Tourism

Keep up with the 24/7 nature of tourism

Keep up with the 24/7 nature of tourism

Travelers book late at night, explore early in the morning, and expect instant answers across time zones. Without round-the-clock support, questions go unanswered, frustrations build, and potential guests book elsewhere. Our 24/7 global team ensures your brand is always on, delivering timely, personalized responses that win trust and drive bookings.

Build loyalty with meaningful conversation

Build loyalty with meaningful conversation

Guests crave more than canned replies—they want to feel seen. Generic engagement leaves them cold and unlikely to return. Our community managers craft tailored interactions that reflect your brand's warmth and personality, turning casual travelers into passionate advocates who share their experiences far and wide.

Surprise and delight your guests

Surprise and delight your guests

A birthday mention or honeymoon post is a golden opportunity—miss it and you miss the chance to create a lasting memory. We actively monitor conversations and proactively engage with heartfelt, on-brand surprises that transform ordinary stays into unforgettable stories guests can't wait to tell.

Manage your reviews to protect your brand

Manage your reviews to protect your brand

Online reviews shape booking decisions, and unanswered complaints can erode trust overnight. We take the stress out of reputation management by responding thoughtfully to all feedback—positive or critical—so your brand maintains credibility and guests see a team that truly cares.

Hospitality Marketing Services

The benefits of ICUC for hospitality social media management

  • checkmark24/7/365 community management and guest engagement across all social platforms
  • checkmarkProactive reputation management, including review monitoring and response
  • checkmarkCrisis prevention and rapid-response protocols tailored for hospitality
  • checkmarkMultilingual support to engage guests from around the world
  • checkmarkSurprise and delight programs that create memorable guest experiences
  • checkmarkScalable solutions for peak seasons and special events
  • checkmarkDetailed analytics and reporting to measure ROI and inform strategy

Why ICUC?

With ICUC

  • Every guest inquiry answered promptly, no matter the time zone
  • Proactive reputation management that protects and elevates your brand
  • Surprise and delight moments that turn guests into ambassadors
  • Scalable support that flexes with seasonal demand

Without ICUC

  • Missed inquiries and delayed responses that frustrate potential guests
  • Unmanaged reviews that damage your online reputation
  • Missed opportunities to create memorable guest experiences
  • Understaffed teams overwhelmed during peak periods
Kimpton Hotels Case Study
Hospitality Icon
CASE STUDY

Kimpton Hotels

Learn how ICUC helped Kimpton Hotels deliver consistent, heartfelt guest engagement across their portfolio of boutique properties—driving brand loyalty through surprise and delight moments and proactive community management.

100%

Managed follower
engagement

400+

Surprise & delight
moments monthly

Frequently Asked Questions

Social media management for hospitality involves managing a hotel, resort, or travel brand's online presence across platforms like Instagram, Facebook, X (Twitter), and TikTok. This includes community management (responding to comments and messages), reputation management (monitoring and responding to reviews), content strategy, and guest engagement programs designed to build loyalty and drive bookings.

Social media is one of the most influential factors in travel decisions. Potential guests research hotels and destinations online, read reviews, and look for authentic experiences shared by other travelers. A strong social presence builds brand awareness, establishes trust, and keeps your property top of mind when travelers are ready to book.

ICUC provides 24/7 review monitoring and response services across major platforms, including Google, TripAdvisor, and social channels. Our team crafts thoughtful, on-brand responses to both positive and negative reviews, helping protect your reputation and demonstrating to potential guests that you care about every experience.

Surprise and delight programs involve proactively engaging with guests who share special moments on social media—like birthdays, anniversaries, or honeymoons. Our team identifies these opportunities and reaches out with personalized messages or in-stay surprises, creating memorable experiences that guests love to share.

Absolutely. ICUC has extensive experience managing social media for multi-property hotel groups and resort portfolios. We tailor our approach to each property while maintaining brand consistency across your entire portfolio, ensuring every guest touchpoint reflects your unique brand promise.

Our global team and scalable model means we can flex with your needs—ramping up support during peak travel seasons, special events, or promotional campaigns. You'll never be caught short-staffed when guest engagement matters most.

ICUC supports over 50 languages, allowing you to engage with guests from around the world in their native language. This is especially valuable for international hotel brands and destinations that attract a diverse, global audience.

Getting started is easy. Reach out to our team for a consultation, and we'll learn about your brand, your goals, and your current challenges. From there, we'll develop a customized plan to elevate your hospitality social media presence and deliver measurable results.

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Let's Turn Interactions Into Growth.

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