ICUC Social

Social Media for Food & Beverage

Grab a seat at the table for your community

Since the rise of social media, every one of your consumers has become a food critic with a powerful following. ICUC helps food and beverage brands capture attention, build loyalty, and turn every interaction into a delicious opportunity.

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Meet ICUC — Your partner in social media for food & beverage

Since the rise of social media, every one of your consumers has become a food critic with a powerful following. Poor customer experiences will come back to bite your business more than ever before. It's crucial for food and beverage companies to employ unique and strategic marketing tactics to capture the attention of today's consumer.

ICUC is a global social media management agency with over two decades of experience helping food and beverage brands navigate the fast-paced world of digital engagement. From managing high-volume conversations to moderating sensitive feedback, we're your ally in building authentic connections with your audience.

How ICUC can help your food & beverage brand's social presence

Connect, engage and grow at scale

Connect, engage and grow at scale

With a team of over 250 content specialists and community managers, we become an extension of your brand, fostering vibrant conversations that build loyalty and growth. Our global team covers every time zone, ensuring your brand is always engaging with customers.

Transform customer sentiment

Transform customer sentiment

Review management is essential in the hyper-competitive F&B industry. Gone unaddressed, one negative customer review or comment can deter hundreds from placing an order or booking a table. With ICUC's customer service teams, we don't just address customer concerns at speed, we establish loyal diners who want to come back.

Optimize customer service with speed and accuracy

Optimize customer service with speed and accuracy

Through data-driven strategy and reporting, our teams are equipped with the social listening tools to understand, report & act across digital touchpoints with speed and accuracy to answer customer inquiries and resolve feedback.

Create surprise and delight moments

Create surprise and delight moments

Our community managers don't just respond to complaints; they create memorable experiences. We identify opportunities to surprise and delight your customers, turning ordinary interactions into brand advocacy moments that drive word-of-mouth marketing.

Food and Beverage Marketing Services

What success looks like for food & beverage brands with ICUC

  • checkmarkEnhanced customer experience with responsiveness and better customer support.
  • checkmarkAccess to real data, in real-time, to drive ROI.
  • checkmarkConsistent reliable brand voice online, as you grow.
  • checkmark24/7 crisis protection and proactive reputation management.
  • checkmarkIncreased customer loyalty and repeat business.

Why ICUC?

With ICUC

  • Enhance the customer experience with responsiveness and better customer support.
  • Access real data, in real-time, to drive ROI.
  • Maintain a consistent reliable brand voice online, as you grow.

Without ICUC

  • Can't reach all customer touchpoints with the growth and size of your business.
  • Feel vulnerable to crisis customer moments, and missed areas of connection.
  • Miss audience data points and brand mentions, simply for lack of visibility.
Case Study Background
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CASE STUDY

Uplifting Sentiment for a Global Tea Brand with Integrated Social Approach

With hundreds of thousands of conversations annually, this renowned tea brand with more than 100 years of history brought in ICUC to refresh their social media strategy, promote positive dialogue, and stay relevant in the competitive marketplace.

↗ 36%

shift in positive
sentiment in past year

↗ 18%

follower growth YOY

Frequently Asked Questions

Since the rise of social media, every one of your consumers has become a food critic with a powerful following. Poor customer experiences will come back to bite your business more than ever before. It's crucial for food and beverage companies to employ unique and strategic marketing tactics to capture the attention of today's consumer.

Social never sleeps, and a PR crisis can strike anytime, especially in the food industry. ICUC is ready to take informed action on millions of conversations, 24 hours a day, 365 days a year. Our global team of moderators watches your brand around the clock, protecting your company against potential crisis before a situation ever arises.

The answer to this question depends heavily on several factors, including specific market sector, brand story, corporate regulation, and your unique audience segments. ICUC will utilize our custom reporting solutions to help determine which social media platforms your brand will benefit from the most.

ICUC has a suite of tools to help you listen to your audience and uncover insights. From there we transform social media data into actions. Get informed and stay ahead of your competition.

Our pricing model is based on several variables: - What volume of content do you need ICUC to manage? - What kind of response time (SLA) are you looking for? - What channels does ICUC need to manage? - Are responses scripted or unique based on situations? - Do you need publishing/scheduling services? - What are your goals? As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started.

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Let's Turn Interactions Into Growth.

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