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ICUC turns complex energy conversations into confidence and community

Energy marketers must navigate volatile sentiment, compliance demands, and diverse stakeholder groups, including regulators, investors, and local communities.
ICUC connects the dots. With 22+ years of experience, multilingual coverage, and always-on moderation, we pair advanced listening with clear, compliant responses.
You get faster escalation, validated logs, and executive-ready reporting — transforming social from a high-risk channel into a reliable source of insight, trust, and growth.
Through our extensive social media listening services, ICUC helps your business identify the pain points of your existing audience segments and turn that information into new, engaging social media content, with lead conversion at the forefront of our goals.

How can ICUC help you with your energy sector social media strategy

Strategy ROI

Crafting an ROI strategy

Prove impact with metrics that matter — qualified leads, customer lifetime value (CLV) lift, and cost savings. We map content to business goals, build executive dashboards, and iterate from performance data, so social spend earns confidence (and budget).

Reputation

Manage and grow a powerful online reputation

Volatile markets demand steady messaging. We blend content creation with real-time listening, crisis playbooks, and review response to address concerns fast — balancing engagement with regulatory guardrails.

Compliance and Risk

Social media compliance & risk management

Stay audit-ready with monitoring, alerts, and approval workflows. Our compliance-first approach validates claims, documents actions 24/7, and aligns with industry and regulatory expectations — without offering legal advice.

Higher Conversion Rates

Explain complex topics with clear, credible content

From grid upgrades to sustainability targets, we translate complex technical details into clear, understandable language for customers, communities, and investors. Subject matter expert collaboration and structured approvals keep posts accurate, accessible, and on brand.

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What success looks like with ICUC as your energy social media agency

  • Higher sentiment during outages and rate changes.
  • Faster response SLAs with 24/7 coverage.
  • Measurable lead growth across segments.
  • Improved customer satisfaction and sentiment scores.
  • Board-ready reporting tied to ROI and risk.

Why ICUC?

With ICUC

  • You can receive real-time 24/7 management of your online reputation.
  • You will drill deep down into your customer data, uncovering actionable insights about the individual customer journey.
  • You’ll refine your key messaging through a nuanced content marketing lens.

Without ICUC

  • You feel overwhelmed when a crisis hits and lose the trust equity you’ve built with your audience.
  • Your team remains in the dark about who you’re serving, unsure of what the best return on your investment is.
  • You miss key brand messaging opportunities specific to your sector.
Case Study 1
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CASE STUDY
Global petroleum client experiences largest social growth in Mexico

A global petroleum company partnered with a marketing agency. Together, they determined more support was needed for community management, especially since the Mexican market was receiving the highest volume of inbound messages — Spanish support was a top priority. In response, ICUC supports them with 24/7 social media management in both English and Spanish, responding to comments and scaling efforts to protect brand reputation. Collaboration with the marketing agency on strategic community management needs or increased campaign coverage was also part of the support.

↗︎ 36% shift in positive sentiment in past year

↗︎ 18% follower growth YOY

Social media platforms supported

We meet stakeholders where they already discuss reliability, rates, and projects.

TikTok

Explain projects with short videos.

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Facebook

Serve communities with timely updates.

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Instagram

Visual stories for crews, sites, and impact.

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Reddit

Earn trust in utility and local subs.

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X (Twitter)

Respond fast with updates and interactions.

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Frequently Asked Questions

Nearly a third of all traffic driven to websites comes from social media. This vast collection of data is full of information about your customers. Social media data gathers information on how your consumers interact with your social content and the online content of other social channels. ICUC then analyzes this data, pulling together insights about your consumers’ needs, interests, pain points, spending habits, and overall sentiment about your company. These insights inform your social strategy, turning into new leads for your business, higher ROI, and increased customer loyalty.

A partnership with ICUC provides your business with the capabilities of a global social media marketing agency, without the cost of hiring an in-house team of professionals with similar experience. Our team is already well versed in the energy sector and fully capable of marketing your company within that industry.

Our pricing model is based on several variables:
- What volume of content do you need ICUC to manage?
- What kind of response time (SLA) are you looking for?
- What channels does ICUC need to manage?
- Are responses scripted or unique based on situations?
- Do you need publishing/scheduling services?
- What are your goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started.

Book a Free Consultation

Let’s Turn Interactions Into Growth.