CPG Social Media Marketing: How We Grow CPG Brands

Drive ROI with global engagement and deeper brand insights

With ICUC's approach to retail and CPG social media, your customers aren’t just following; they’re making purchasing decisions based on a renewed, authentic, and lasting connection to your brand.

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ICUC: Your strategic partner in retail and CPG social media

At ICUC, we understand the pressure retail and CPG brands face in constantly evolving markets, where customer loyalty can shift in a single click. With tailored strategies, data-driven insights, and 24/7 moderation, our team of over 350 global experts ensures your brand remains relevant, engages authentically, and consistently drives a meaningful return on investment (ROI). At ICUC, we help you turn casual followers into lifelong advocates. ICUC is a global leader in social media management, uniquely equipped to help retail and CPG brands navigate rapidly changing consumer behaviors.

Secure your brand presence at every global touchpoint

ICUC’s secure, trusted global network ensures your brand consistently engages consumers safely. Protect your reputation and build lasting trust through proactive moderation and strategic crisis management.

Adapt quickly to shifting consumer preferences

CPG consumers' preferences shift quickly. What resonates today may not tomorrow. ICUC supports your brand with an innovative, adaptable social media strategy that keeps you agile, relevant, and ahead of the curve. Using consumer insights, trend detection, and human expertise, we refine your creative approach and keep your brand one step ahead of emerging patterns.

Build loyal communities that drive leads and ROI

Go beyond traditional methods — it’s time to elevate your approach. ICUC’s consumer insights solutions combine advanced social listening and deep analytics to uncover what your audience wants. By strategically leveraging social media for CPG and retail, our global experts help you build highly targeted and engaged communities that generate leads and drive sales.

Social commerce is reshaping social media for CPG and retail, as more consumers buy products directly on social platforms. ICUC provides actionable insights, enabling you to optimize your strategy, enhance product visibility, increase sales, and strengthen brand awareness.

What success looks like with ICUC as your Retail and CPG Social Media Agency

Increased online-to-offline conversions through real-time engagement during peak retail hours.
Strengthened brand loyalty with tailored responses and consistent community interaction.
Increased product visibility through platform-optimized content and influencer collaboration.
Improved sentiment scores and NPS through 24/7 moderation and customer care.
Achieved faster resolution of customer complaints during high-traffic promotions and launches.
Streamlined review management leading to stronger star ratings across retail platforms.
Enhanced campaign performance with actionable insights from advanced social listening.

Why ICUC?

With ICUC

Create a unique, memorable brand voice that helps your products stand out in crowded markets.
Access real-time consumer data and insights for faster, smarter decisions.
Stay on top of trends and influencer opportunities through 24/7 expert monitoring.

Without ICUC

Struggle to differentiate your brand across social feeds and store shelves.
Miss timely data signals due to limited resources or delayed reporting.
Lose valuable engagement moments with potential advocates and customers.

CASE STUDY

How Mattress Firm boosted community engagement with ICUC

"As the campaign launched, we watched all these brands come in and join the campaign, which, as a social media professional, is huge. I mean, I can retire now (kidding). Kimpton and Massage Envy joked about wanting a massage bed, not a bad idea now that I think about it!
— Sarah Hoover, manager of communities at Mattress Firm

24.6x Increase in Twitter impressions on Facebook

31x Increase in Instagram engagement on Instagram

ICUC supports your brand across a wide range of social platforms, helping you maximize reach, engagement, and long-term customer loyalty. We manage every strategic touchpoint to ensure your brand stays visible, relatable, and ahead of the competition:

TikTok

Partner with creators to reach your audience.

Instagram

Curated visuals and stories that engage.

Trustpilot

Monitor and manage impactful reviews.

Bazaarvoice

Use UGC to boost trust and conversions.

Join communities and build brand trust.

X (Twitter)

Promote with trends, drops, and posts.

… and more

Frequently Asked Questions

Do people use social media for CPG?

In today’s digital climate, consumers are starting their search for consumer packaged goods online. An increasing number of people are using online searches to make CPG purchasing decisions, and if your business does not have a strong online presence, your brand will fall to the wayside.

What do you do when there's social media spikes?

As a Social Media Management Agency we know that content spikes are inevitable. Trust our global team of experts to scale according to your needs—with zero reduction in quality standards.

We want to do more with social media, but our budget isn't extensive - can you still help us?

ICUC will try and come up with a solution that falls within your budget’s parameters; contact us today to get started. Our value add is that we become an extension of your team, allowing you to scale without the expense of hiring.

Will social media help us stay on top of our CPG competitors?

It’s never been easier for consumers to switch brands within the CPG industry. Stay ahead of your competition by doing a deep dive on your audience. ICUC helps you communicate your brand value and leverage UGC to drive sales.

How do you price your services? What is your pricing model?