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Why automotive brands can’t ignore social media marketing, and how ICUC helps

Your dealership’s first impression is digital, not in person. Most car buyers begin their purchasing journey online, often on social media — with 90% of customers researching before ever visiting a showroom.
Effective social media marketing fosters trust and loyalty, which directly translates into scheduled test drives and increased sales.
Our dedicated team of 250+ specialists understands the automotive industry’s unique language and fast-paced response requirements, proactively managing issues and crises as they arise.
With over 20 years of experience and continuous global coverage, ICUC keeps your brand secure and engaging online, allowing you to stay focused on your core business.

Accelerate your automotive brand's growth with tailored solutions

Targetting

Reach new car buyers with precision targeting

Stop wasting budget on generic campaigns. ICUC’s advanced consumer insights identify your ideal automotive audience, delivering content that converts browsers into confident buyers.

automotive reputation

Protect your automotive brand’s reputation

In the automotive world, trust drives sales. Our 24/7 social media moderation swiftly resolves customer complaints, preventing issues from escalating into lasting brand damage.

advocates

Turn automotive enthusiasts into lifelong advocates

We build and nurture passionate automotive communities through consistent engagement, turning casual drivers into loyal brand ambassadors who drive repeat business.

Reputation

Improve dealership ratings and reviews

Harnessing strategic review management, we proactively manage your online reputation, ensuring your dealership stands out with positive reviews and boosted customer trust.

Automotive Marketing Services

What success looks like for your automotive brand with ICUC

  • Rest easy knowing your brand is protected 24/7.
  • Seamlessly scale moderation as your business grows.
  • Drive loyalty with proven content strategies and templates.
  • Expand visibility across organic and paid channels.
  • Ensure fast, reliable communication with defined SLAs.
  • Generate qualified leads through trending conversations.
  • Reach new audiences by adopting emerging platforms.

Why ICUC?

With ICUC

  • Enhance customer interactions with specialized automotive expertise.
  • Access real-time data for informed, revenue-focused decisions.
  • Build and maintain a consistent, scalable brand voice.
  • Benefit from seamless scalability as your business grows.

Without ICUC

  • Struggle to effectively cover all customer touchpoints.
  • Feel vulnerable to crises and disconnected from your audience.
  • Miss valuable audience insights and critical brand mentions.
  • Lose competitive advantage due to inconsistent or ineffective online engagement.
Case Study 1
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CASE STUDY
How an automotive leader cut staffing costs

The automotive industry leader needed a partner that could integrate seamlessly, provide "always on" community management, and match quick SLAs while also scaling. ICUC provided 24/7 community management with a global team of content specialists. They co-created SLA metrics and offered high scalability. Ultimately, they reduced the brand's 2-hour SLA to an average of 1:25.

↗︎ 43% Cut staffing costs

↗︎ 25%Offloaded case volume

Social media platforms supported

Choosing the wrong platform, or only one platform, can limit your reach. ICUC supports your automotive brand across all major channels:

TikTok

Proactively engage your community.

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Facebook

Optimize your presence and increase engagement.

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Google
Business

Enhance local visibility and trust.

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Youtube

Track and optimize video content to inspire action.

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Reddit

Boost engagement and build community.

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X (Twitter)

Build brand awareness with short-form content.

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… and more

Frequently Asked Questions

Agency costs vary based on services and scale, typically ranging from a few hundred to several thousand dollars per month.

Facebook and Instagram often deliver the best results due to their visual appeal, strong ad capabilities, and high engagement rates. However, it’s essential to assess which platforms best align with your specific business objectives.

Automotive brands utilize social media to showcase their vehicles, engage with customers, promote special offers, and increase showroom traffic.

Focus on creating engaging visual content, managing your online community actively, running targeted ads, and sharing customer testimonials to build trust and loyalty.

Key metrics include engagement rates, lead generation, follower growth, website traffic, and increases in test drives and sales.

The impact of social media on the automotive industry is real. ICUC offers retailers an integrated way to connect social media to sales. By using our platform to turn user-generated content (UGC) into ads and shoppable galleries that lead to your website or online store.

If sales are important to your organization, then you need an integrated solution. ICUC connects to audiences early in the buyer’s journey, so we have the most success in driving sales. We listen every step of the way to help you stand out from the competition.

ICUC marries consumer surveys with social media data to steer your content plan. Our team of experts know how and where to connect with retail industry influencers. We’ll work with them to amplify your reach.

Our pricing model is based on several variables:
- What volume of content do you need ICUC to manage?
- What kind of response time (SLA) are you looking for?
- What channels does ICUC need to manage?
- Are responses scripted or unique based on situations?
- Do you need publishing/scheduling services?
- What are your goals?

As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started.

Book a Free Consultation

Let’s Turn Interactions Into Growth.